Hot Wheels

Hot Wheels are a brand of scale model cars, created by Mattel in 1968. They are known for their cool designs, high-performance features, and vibrant colors, which were intended to be superior to competitors like Matchbox. The brand has grown into a global phenomenon, transcending toys to become a pop culture icon with a massive following of both children and adult collectors. 

source: https://en.wikipedia.org/wiki/Hot_Wheels#:~:text=Hot%20Wheels%20is%20an%20American,models%20are%20now%20made%20available.